Reach Your Peak

YIFNO – Reach Your Peak Fall/Winter Collection

Role: Co-Designer, Art Director & Campaign Stylist

Scope: Fall/Winter collection launch and campaign for YIFNO, marking the brand’s most ambitious and successful year to date.

Concept: Reach Your Peak was both a personal and brand-wide metaphor—celebrating growth, ambition, and climbing toward new creative and emotional heights. Set in a forested environment, the campaign visualized resilience and boldness, aligning with YIFNO’s first-ever line of custom-designed garments.

Contributions:

• Co-developed the concept and creative direction for the collection

• Helped select clothing styles, fabrics, and silhouettes unique to this launch

• Cast models, styled all looks, and led on-set art direction for the shoot

• Shot product imagery and created visual assets for social media, including campaign storytelling posts and product features

• Ensured the campaign aesthetic aligned with the idea of rugged femininity and playful ambition, while elevating the brand’s visual identity

Result: A breakthrough collection and campaign that celebrated YIFNO’s growth and originality—resonating with longtime fans and attracting new followers through aspirational, grounded storytelling.