Role: Lead Designer, Co-Creative Director & Stylist

Scope: Capsule swimwear collection and campaign for YIFNO, a bold lifestyle brand known for cheeky, sun-soaked energy.

Concept: A playful, chaotic summer narrative inspired by the vibe of a Hamptons house party crashing into a Miami weekend. The campaign fused over-the-top femininity with sporty silhouettes, capturing the fun, flirt, and frenzy of a girls-only getaway.

Contributions:

• Designed and developed a women’s bikini line from concept sketches to final production

• Co-directed the campaign shoot, leading creative development, styling, and set production

• Managed on-site art direction, curated looks, and collaborated with photographers on mood and framing

• Shaped a vibrant visual identity for the launch through styling, props, and storytelling
  

  Result: A high-impact summer drop that resonated with YIFNO’s growing community—blending fashion, fun, and female friendship into a campaign that felt like an inside joke shared poolside.