Role: Art Director & Stylist

Scope: Creative concept and production for a brand editorial photoshoot promoting Second Story’s curated vintage fashion collection.

Concept: A dreamy, tongue-in-cheek take on a Miami girl getting ready for a night out—part glam, part chaos, and all vintage. The shoot explored beauty rituals and pre-party rituals through lush settings and playful details: a gold-accented bathroom, a plush bed with toast and flower plates, and a hallway staircase dripping in personality.

Contributions:

• Directed all creative elements: mood, set design, lighting, styling, and prop curation

• Worked alongside the brand founder to style a wardrobe that honored the vintage roots of the collection while feeling modern and wearable

• Oversaw on-set production and model direction, ensuring cohesion across every scene

• Introduced unexpected props and textures (e.g. vintage magazines, red heels, a Great Dane, and quirky accessories) to bring warmth and authenticity to the shoot

Result: A rich, narrative-driven shoot that reflects Second Story’s playful, nostalgic spirit—helping position the brand as both fashion-forward and emotionally resonant.