Rock & Reel – Hard Rock Hotel & Casino Punta Cana

Role: Lead Designer & Creative Concept Developer

Scope: Full-scale creative direction and design execution for Rock & Reel, an immersive social media and influencer event hosted at Hard Rock Hotel Punta Cana.

Overview: Rock & Reel brought together top-tier content creators for a curated experience filled with music, luxury, and highly shareable moments. Designed to fuse brand storytelling with bold entertainment, the event positioned the hotel as a cultural and visual playground.

Contributions:

• Conceptualized and executed the visual identity across print and digital platforms

• Designed all event collateral, including signage, custom merchandise, on-site itineraries, and branded materials

• Collaborated closely with the PR and event production team to ensure consistency, engagement, and a cohesive guest experience

• Created design solutions that blended playful sophistication with the hotel’s iconic rock-n-roll aesthetic

Result: A dynamic, visually immersive brand activation that elevated the guest experience and drove major social media engagement through share-worthy moments and high-impact design.